And then they duly reported today that there indeed had been a Boxing Day sales rush boom frenzy.
So it must be right then.
I went shopping on Boxing day (in Shrewsbury) and did not personally see a sales rush boom frenzy.
It was quite busy, but no more than that.
The media will now report that the sales figures were through the roof for Boxing Day whether they were or not.
A self fulfilling prophecy or just more media bullshit?
Bit of both perhaps.
We'll hear of how this sales rush boom frenzy 'defied' the credit crunch.
Don't you believe it.
A storm is coming.